How Voice Search and Conversational Interfaces Are Changing Conversion Rate Optimization

They’ve been around a while but voice search and conversational interfaces like Alexa, Google Assistant, [...]

How to Choose a Digital Marketing Agency in Columbus, OH

Choosing a Columbus marketing agency can be difficult with ad agencies ranging from full-service to [...]

Podcast Ads for Brand Awareness vs. Conversion

Everyone knows podcast audiences have grown rapidly, especially among the 18-34 audience, with nearly 40% [...]

Build a Content Strategy for Every Channel

Between Google updates, AI content, difficulty measuring performance from a variety of issues, and social [...]

Why Niche Influencer Communities Are the New Affiliate Hotspots

Niche websites have always been critical to a successful affiliate program but if you haven’t [...]

How to Use Micro Moments and Intent Based Targeting in Lifecycle Marketing

Consumer behavior has evolved from long drawn-out buying cycles to quick, frequent interactions that all [...]

Micro Conversions – How to Use Hidden Metrics to Drive Major Gains

Micro Conversions – How to Use Hidden Metrics to Drive Major Gains Tracking micro conversions [...]

The Role of Schema Markup in the Age of AI-Driven Search

Recently, an article about creating a VP of Finding / Discovery speaks to the rapid [...]

Unlocking the Future of Search: Introducing the Vice President of Finding

Marketing, specifically how search is conducted online, is changing rapidly, and modern marketing departments need [...]

How To Use Generative AI To Launch a New Website

Generative AI is all the rage – from streamlining work processes to creating content. With [...]