AI is revolutionizing marketing, yet marketing leaders are struggling to figure out how AI fits into their marketing strategy. From saving time to driving traffic, AI can transform your marketing workflow.
Replace Mundane Marketing Tasks with AI
AI is a great time saver – replacing repetitive, low value tasks to free up time. Encourage your team to use AI for time savings so that they can spend their hours focusing on dollar driving activities.
- Let ChatGPT Write Emails: A McKinsey Report shows that knowledge workers spend 28% of their time reading and responding to emails. Marketing employees can take as much as 3-4 hours per day sending emails to their boss, co-workers, vendors, and more. The amount of time spent crafting an email can take up half of that time. Use well written prompts, with a bullet point summary of what you want to express and then let ChatGPT write your emails. Claw back up to half of your email time by letting AI handle the easy part of constructing a well written email.
🕒 Time Savings – up to 10 hours/week
- AI-Powered Meeting Notes: How often do you take pages of notes at an important meeting and then spend hours organizing and summarizing for the team? For remote and virtual meetings, use tools like Microsoft CoPilot or Otter.ai to join your meeting as a virtual assistant and then record, transcribe, and fire off a summary of key takeaways and action items. If you’re doing an in-person meeting, take notes like normal and then copy those into an AI tool to summarize and find action items.
🕒 Time Savings – up to 2 hours per meeting
Security Tip: While AI is a great time saver for email and meetings, the information is used as training data and isn’t secure for your company. Setup guardrails to keep the most private information secure when using these tools.
Paid Ads Copy
A quick and easy way to save time for paid media is using AI for paid ads copy. A few ways you can save time for ads include:
- Writing RSA’s and other paid search copy using Google Ads AI, Persado, and others
- Craft and create paid and organic social media posts using Buffer AI, Sprinklr, and others
- Quickly test email subject lines using ChatGPT, Jasper, Copy.ai, and others
🕒 Time savings vary for each task and how frequently your team writes this type of copy, but you could see 5-10 hours/week.
SEO & Content Optimization
SEO and Content with AI is a tricky situation. Google, Bing, and others want unique, well-researched or high value content that you just can’t get from using AI in content. That doesn’t mean you can’t use AI for SEO tasks.
- Keyword Research & Search Intent – Tools like Surfer SEO can do keyword research for you from providing keyword lists n SEO (and paid search) up to finding search intent like buy vs. info seeking.
- Content Structures – AI can speed up your page structure by optimizing H1/H2 hierarchy, creating Google friendly “People Also Ask” sections, and helping with primary and secondary word placement with Latent Semantic Indexing (LSI) keywords included naturally.
- Blog and Content Outlines – Similar to the email example above, feed an AI tool your idea for an article, give it some must have topics and sub-topics, and have it come up with content outlines. The only thing left to do is write the article – after which – you can upload it back to your AI tool of choice to check for grammar, copy suggestions, and sanity check any claims or topics.
Drive Traffic with GenAI
We know that GenAI is taking traffic away from traditional search engines – Google search share dropped below 90% for the first time in over a decade, while ChatGPT and others are starting to pop up in Analytics as a source of traffic. A few critical things to think through for GenAI optimizations include –
- Tech SEO is critical for optimizing GenAI. Schema markup for GenAI and well-structured pages are a must have for GenAI to absorb your content and include you into prompt answers
- Using conversational and contextual writing is important for GenAI – write in a Q&A style, use bold and numbered lists, and front load questions with important info (avoid fluffy content)
- Google’s EEAT still applies – GenAI is searching for the most factual, data-backed, and trusted sources for answering prompts. Include data points, cite reputable sources, and continue to build domain authority
AI is a game-changer for marketing teams looking to eliminate busy work and maximize efficiency. From writing emails and ad copy to optimizing SEO and driving traffic, AI is an essential tool for modern marketers.